Seasonal Window Displays
Set Date
Holiday: 11/08/24
Spring: 03/18/25
Department
Front Feature
Spring Lifestyle Display
03/18/25 — Present
Located to the left of the front entrance to the Northshore store is a white plinth, which serves as a flex plinth for a lifestyle display or a sale area. In preparation for the spring season, I transitioned the plinth from a sale area to a lifestyle display, showcasing several fun furniture products merchandised throughout the store.
The purpose of this display is to engage shoppers with bright and saturated ‘spring’ colors and to encourage space renovations with modern, exciting new furniture. Traditionally, The Container Store has marketed a ‘spring into style’ campaign during the spring season, so I knew that a light and beautiful spring display was very necessary for the front of the store.
Holiday Display
11/08/24 — 01/03/25
With the holiday season underway, I was eager to switch out the window display to something festive and inspiring. Using several gift boxes, tissue paper, and products merchandised in our holiday shop, I propped out the plinth with fresh holiday finds. The gift box displays were meant to motivate shoppers to get excited with the endless possibilities of holiday wrapping our stocking stuffers. I went an extra step and used some velvet ribbon to display some of our products decked out with bows and unique ribbon, all with the intent of making the holidays more jolly and fun!