Spring Refresh Headers

In the absence of. a department-wide 'spring refresh’ sale this year, I decided it would be best to inspire shoppers who may need some motivation to start their much needed spring cleaning for their closet.

Coinciding with the “Space Makers and Style Makers” 20% off sale on various product lines across departments, I merchandised two headers in the closet department with two different collections that were on sale: Cambridge and Canvas Fabric. Both collections were at a fantastic price point and were perfect for shoppers looking to refresh and organize their closet with fresh products.

I kept each presentation clean and simple to reflect the essence of the completion of spring cleaning. I also ensured that each product was appropriately signed with sale signs in addition to an 8.5x11 sale sign to both grab attention and to increase retention of the 20% sale. Both headers are actively selling well, so it is fair to say that our spring presentation is having an impact on those spring cleaners!